The Amazon approach to mail order is nothing more than taking the old Sears-Roebuck/Montgomery Wards’ mail order catalog to the digital world.
Unfortunately, the pioneers in the mail order business ceased to follow the business model that made them household names. Wards faded into the sunset long ago, and it appears as though Sears is not long for this world.
Growing up in the remote regions of West Texas (the nearest thing to a shopping center was more than 100 miles away), we waited for the next catalog to arrive so we could peruse the latest toys, clothes, shoes and appliances. A special time of the year, especially for the kids, was the annual Christmas catalog.
Today, rather than driving the 15 minutes to the big box stores and fighting the crowds, I connect to Amazon, do a search and order what I want. With Prime shipping, two days later, I have what I want without ever leaving the recliner.
What was old is again new – just with a different twist.
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